Working with Heinzs’ PR Company we were commissioned to work on a series of creative campaigns.
Heinz ‘Farmers’ Market’ Campaign
When Heinz wanted to launch their new range of ‘Farmers’ Market’ range of products, they wanted to develop a campaign which was catchy and really explained how unique and natural the product was.
We designed and printed a series of promotional adverts which were in the form of recipe cards, and instead of actual recipes the contents were a breakdown of what goes into preparing their finished product.
‘The Grocer’ magazine cover
The Grocer magazine leads the market as the UK’s only paid-for online service and weekly magazine with coverage of the whole FMCG sector. Customers range from directors of the large multiples to independent retailers, wholesalers and suppliers, as well as growers, food processors, manufacturers, key opinion formers and the national media.
When Heinz launched their extensive range of Baked Beans variants they wanted to feature it in an innovative and eye catching way.
The Design Factory were commissioned to develop different concepts for the front cover.
As part of the ‘Heinz 57 Varieties’ campaign Heinz wanted to develop 57 different recipe cards explaining the healthy aspect to Baked Beans and innovative and fun ways as an ingredient.