Scrumptious Simplicity

We worked with Burger & Sauce from inception, creating a fresh approach to branding for a brand new casual dining concept. 

The resulting branding reflects the stark simplicity of their standout beef burgers.

We developed brand assets that allude to the flame grill where the burgers get their signature flavour. Even the ampersand in the logo uses distinct grill lines in its design. Lastly, for other applications we drew a set of bold patterns using charcoal.

The various brand assets allude to the flame grill where the burgers get their signature flavour. The ampersand in the logo visualises distinct grill lines, for other applications we drew a set of bold patterns using charcoal.